Here's how to best represent LinkedIn on your resume so you receive the right type of attention

It's common knowledge that LinkedIn is the top professional social media site used. Unlike other older social media sites that have declined in popularity over the years, LinkedIn has maintained its popularity and has been actively used since its launch in 2003. With more than 1 billion users worldwide and 67 million companies on the site, it's a go-to resource to network, recruit, find and apply for jobs, promote your expertise, and more. 

So, if you're not on LinkedIn, create an account as soon as possible. For those of you who are on LinkedIn, you might be wondering if you should include LinkedIn on your resume. Great question! 

In this post, we'll cover:

  • Why you should include LinkedIn on a resume

  • How to update your LinkedIn profile so it's safe to share your URL

  • How to create a custom LinkedIn URL

  • Ways to personalize your LinkedIn URL

  • Where and how to put LinkedIn on your resume

  • When not to include LinkedIn on your resume

  • How to include LinkedIn Learning on your resume

Should you put LinkedIn on a resume? 

It's true that your resume is the first impression employers have of you when you apply for a job. With that said, count on LinkedIn being impression number two, given that more than 78% of recruiters use LinkedIn to find and research candidates. Some research even indicates 40% of employers won't consider you if you don't have a LinkedIn profile. In other words, as soon as your resume grabs the attention of a recruiter or hiring manager, it's likely that they're going to quickly do an online search to learn more about you, starting with LinkedIn. 

So, if you've been wondering if recruiters and hiring managers really do check LinkedIn, now you know that they do. As a result, you should definitely include your LinkedIn URL on your resume. But, before you take that step, you must ensure that your profile is current and professional. 

How to update your LinkedIn profile before sharing your URL

Even if you choose not to include your LinkedIn URL on your resume, based on the stats above, it's still probable that hiring teams will look for it anyway. So, first things first, you need to ensure your LinkedIn profile has all the necessary elements and is professionally written. The last thing you want is for a hiring manager to find your profile halfway complete - that scenario is likely to put your resume in the thanks-but-no-thanks pile. 

While it's true that your LinkedIn profile and resume need to align with each other, the great thing about your LinkedIn profile is that it gives you the chance to share more about yourself than your resume can highlight - another reason to be sure to include LinkedIn on your resume. Your LinkedIn profile provides you with a unique opportunity to showcase your personality and all of your professional history - it's a way to highlight your personal and professional brand. 

To ensure your profile is up to par and does what it's meant to do (land an interview and help you to get hired), you want to customize it as follows:

  • Include a professional photo and cover image

  • Craft a catchy headline

  • Add a standout summary in the “About” section

  • Add your work history in detail

  • Include all of your skills

  • Seek endorsements

  • Include your education, training, licenses, and certifications

  • Request recommendations

  • Add work samples, if possible

  • Complete all relevant sections

For more detailed information on how to best complete your LinkedIn profile, refer to “12 Ways to Make Your LinkedIn Profile Stand Out.” 

If you don't currently have a LinkedIn profile, use caution when rushing to create one. Yes, you want to have a profile up and running as soon as possible - especially if you're in the market for a new job - but don't create it in haste. Instead, when you're ready, give it some thoughtful consideration and take the time required to ensure it's a profile you're proud to share with employers. 

How to create a custom LinkedIn URL

Another essential step to take before adding your LinkedIn URL to your resume is personalizing it. Yes, you could use the LinkedIn-generated URL that includes your full name followed by a string of seemingly random numbers and text at the end, but doing so looks unprofessional. In the examples below, if you compare how a LinkedIn-generated URL looks with how a customized URL looks, which is better? 

LinkedIn-generated URL: linkedin.com/in/carry-groove-521a7699744/ 

Customized URL: linkedin.com/in/carrygroove

Not only does the customized URL look more professional, it's also easier to recall. Plus, not customizing your URL can make you come across as being lazy or not caring enough about your job application.

Now that you're clear it's essential to customize your LinkedIn URL, here are the steps to do so:

  1. Log into your LinkedIn profile

  2. On the upper middle to right side of the LinkedIn navigation, click on the “Me” icon

  3. From the menu that appears, click on “View Profile”

  4. Select “Edit public profile & URL” from the top right corner, which will take you to your public profile settings

  5. Click on the pencil icon below and to the right of “Edit your custom URL”

  6. Customize the last part of the URL where you can enter information and click “Save”

Ways to customize and personalize your LinkedIn URL

LinkedIn allows you to customize your URL with 3 to 100 numbers or letters. When choosing what to use for the customized aspect, first remove any random string of text or numbers following your name. If your name alone isn't available, the next best option is to use a variation of your name that is still recognizable and professional. You can also include your job title or profession for URL customization.

Here are some examples of how to personalize your URL:

  • Add an available and easy to remember number at the end: linkedin.com/in/jamesjones25

  • Use your title or area of expertise: linkedin.com/in/jamesjoneshrgeneralist

  • Include your credentials: linkedin.com/in/jamesjonesCPA  

  • Add a phrase that relates to your personal brand: linkedin.com/in/jamesjonesmortgageloanexpert

  • Add your middle initial: linkedin.com/in/jameszjones

Where to include a LinkedIn URL on your resume

You're likely not surprised to learn that your LinkedIn URL should go at the top of your resume with your contact information. It's typically the last piece of contact information you'll include, following your phone number and email address.

When sending your resume by email, it's also wise to include your hyperlinked LinkedIn URL in your email signature. This offers easy access to your LinkedIn profile before the recruiter or hiring manager even looks at your resume. It's a good idea to include your LinkedIn URL in the contact information section of your cover letter, too.

How to put your LinkedIn URL on your resume

When listing your LinkedIn URL:

  • You don't need to include the "https://www." at the beginning. Only listing the rest of the URL is sufficient - for example, linkedin.com/in/karenjohnson22

  • You don't need to include a LinkedIn label for the URL - the employer will know what the URL is referencing since all LinkedIn URLs begin with "linkedin.com/in/" 

  • Hyperlink the URL in electronic versions of your resume

  • On the rare occasion that you might mail a hard copy of your resume, be sure the URL is easily legible and remove the hyperlink

How to put LinkedIn on a resume: example

When you've added your LinkedIn URL to your resume, it could look like this: 

Mary Smith

marysmith@email.com | 555.555.5555 | linkedin.com/in/marysmith11

When not to include a LinkedIn URL on your resume

It's clear that putting LinkedIn on your resume adds value in most instances. However, there are a few scenarios where you shouldn't include LinkedIn on your resume. 

Don't include your LinkedIn URL if:

  • You haven't customized your LinkedIn URL. As mentioned earlier, not customizing your URL might make you appear lazy to recruiters and hiring managers. Since the LinkedIn-generated URL also tends to be long and odd-looking, it could be distracting to human readers vs. adding value the way you want it to.

  • You don't feel good about your profile. Even if your LinkedIn profile is current, if you don't feel good about it or don't feel it represents you in the best light possible, don't include the URL on your resume. Instead, wait until you've made the updates and changes that make you want to share it. With that said, since employers tend to look you up even if you don't include your URL, try to make those changes with thoughtful consideration sooner rather than later - especially if you're currently applying for jobs. You also have the option of switching your profile to private until you're ready to make it public.  You can always seek professional support to help you update your profile if you're struggling to do so yourself. 

  • Your LinkedIn profile merely mirrors your resume. A benefit of including your LinkedIn URL on your resume is that it gives hiring teams insight into additional skills and experiences you have, as well as who you are as a person. If your LinkedIn profile and resume are virtually the same, then hiring teams might wonder why you included the URL at all. 

How to add LinkedIn Learning to your resume

If you have a LinkedIn learning certificate, it can be a valuable addition to enhance your job marketing materials. Here are some ways to include LinkedIn Learning on your resume:

  • Include it in your Certifications section. The most obvious place to include a LinkedIn Learning certificate is in your list of certifications, if you include such a section on your resume. 

  • Share it in your Education section. Suppose LinkedIn Learning is your only certification or additional training beyond your education. In that case, you can choose to list it with your education. For this scenario, some good naming conventions for the section are “Education & Certifications” or “Education & Credentials.”   

  • Reference it in your resume summary. You might mention your LinkedIn Learning certificate in your resume summary, if it helps to fill in any skills gaps you have or if you lack relevant work experience for the position.

  • Add it to your skills or competencies list. If you don't need to emphasize your LinkedIn Learning training in your summary, or are forgoing a Certifications section on your resume, then you can opt to list it in your skills or competencies list. 

LinkedIn on your resume is expected

In today's world, employers expect to see your LinkedIn URL on your resume. Be sure to include your personalized URL with your contact information and, simultaneously, ensure your LinkedIn profile is professionally written and up to date. Hiring managers will thank you! 

And if you have any LinkedIn Learning training that's relevant to the job, be sure to include it where appropriate. Doing so can further enhance your resume and prove you're the perfect candidate for the job. Good luck!  

Do you want to know whether your resume correctly represents your LinkedIn URL as well as other pertinent elements? Why not submit it for a free resume review by our team of expert resume writers? They'll work with you and show you exactly what to include and how to include it to create the best resume possible!  

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