Make sure your LinkedIn URL enhances your professional brand, rather than detracts from it.

In today's job market, it's not enough to just have a top-notch resume. Employers also expect you to have a polished online professional brand that aligns with your resume and current job goals. In fact, 93 percent of recruiters will search for your social media profiles after they review your resume.

As a result, it's important to not only develop a fleshed out online profile that you can include on your resume but to also customize its public web address so it's easy for people to find and connect with you. That means you need a personal LinkedIn URL.

Follow the LinkedIn profile tips below to customize your public LinkedIn profile URL to promote your professional brand.

Step 1:

Log into your LinkedIn account and click Me > View Profile from the upper right-hand corner of the page.

LinkedIn Step 1

Step 2:

On the upper right-hand side of your profile page, click Edit your public profile.

LinkedIn Step 2

Step 3:

This will open a new window called Public profile settings. On the right-hand side of this page, you will see a section called Edit public profile URL. Under this section header, you will find your current URL next to an icon that looks like a pencil. Click on the pencil to edit your URL. I recommend using your name, as it appears on your resume, or a combination of your name and profession to maintain a consistent brand.

LinkedIn Step 3

Make sure to hit save and that's it! You’ve now created a personal LinkedIn URL.

Have more questions about how to get a custom LinkedIn URL? Check out LinkedIn's Help Center.

Click on the following link for more advice on personal branding.

Still need help? Let TopResume upgrade your LinkedIn profile.  

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